Your best social media post EVER!

Let’s talk about creating your best social media post.

No matter how long you’ve been active on social media, your audience is always evolving. New people join, others lose touch, and some might not fully know what you’re all about.

So what can you do?

It’s simple...

Reintroduce yourself.

And here’s the best part—you don’t even have to get on camera to do it. This isn’t about video; it’s about crafting a powerful post that reconnects with your audience and reminds them why they’re here.

Watch this clip to learn how to create your perfect reintroduction post.

What is a Reintroduction Post?

A Reintroduction Post is a strategic social media post designed to engage your audience by reintroducing yourself, sharing what you do, and connecting on a personal level. It’s highly effective in boosting visibility, fostering relationships, and generating leads or opportunities. It works especially well on platforms like LinkedIn or Facebook.

Why Create a Reintroduction Post?

1. Increase Engagement: Posts like this tend to perform better than regular posts.
2. Raise Awareness: Helps people in your network better understand what you do and how you can help.
3. Build Connections: Personal touches help establish deeper connections with your audience.
4. Drive Results: Can lead to inquiries, calls, or referrals directly from the post.

The Structure of a Reintroduction Post

The post should follow this four-part framework:

1. The Hook (Grab Attention)

• Start with a simple but engaging line like:
  • "I’d like to take a moment to reintroduce myself..."
• Use ellipses (...) or line breaks to make it visually appealing and easy to read.
• Example:

  "I’d like to take a moment to reintroduce myself...
  Hi, my name is [Your Name]."

2. What You Do (Highlight the Problem You Solve)

• Clearly and concisely explain your work in one to two sentences.
• Focus on the problem you solve for your audience, not just your job title.
• Avoid industry jargon; instead, use relatable language.
• Example:

  "I help families navigate the challenges of finding quality care for their loved ones, ensuring peace of mind and exceptional service every step of the way."

3. Your Mission (What Drives You)

• Share your personal or business mission.
• This makes the post more relatable and shows your purpose beyond just business.
• Example:

  "It’s my mission to empower families with the resources they need to make the best decisions for their loved ones."

4. Personal Connection (Show Your Human Side)

• Include a fun fact, hobby, or personal detail to humanize the post.
• Be specific to make it memorable. Instead of saying, "I like movies," say, "I love action thrillers like Mission: Impossible."
• Example:

  "When I’m not helping families, you can find me hiking scenic trails or trying out new sushi spots with friends." 

How to Make It Visually Appealing

• Use line breaks between sections to improve readability.
• Include a clear and friendly headshot of yourself (not a logo or overly designed image).
• Keep the tone conversational and authentic.

Example Reintroduction Post

Here’s an example post using this framework:

I would like to take a moment to re-introduce myself.

My name is _______ and we________ 

It is our mission to_____

Also, when I am not serving seniors, I enjoy ___

Tips for Success

1. Timing Matters: Schedule the post to go live in the early morning (around 8–9 AM) on a weekday for maximum visibility.
2. Be Personal, Not Salesy: Avoid sounding overly promotional. This post is about connecting, not hard selling.
3. Repost Regularly: You can reuse and tweak this post every 6 months by updating your headshot or adjusting the personal details.
4. Engage with Comments: When people interact with your post, reply to their comments to build stronger connections.

Proof of Effectiveness

• Attendees who have used this framework reported getting:
  • Increased post visibility (up to 10x compared to regular posts).
  • Direct inquiries or calls from prospects.
  • Referrals from their network who better understood what they do.

Action Steps

1. Write Your Draft: Use the structure and examples above to craft your post.
2. Schedule It: Use LinkedIn or Facebook’s scheduling feature to post at an optimal time.
3. Engage: Respond to every comment to maximize engagement.
4. Repeat: Plan to create a new Reintroduction Post every 6 months.