Top Promo Items for Home Care What Business Owners Need to Know

Ready to elevate your home care marketing? The right promo items make all the difference!

Too often, business owners throw money at promotional products without a clear plan—don’t let that be you!

In our latest chat with Adam Corcoran from Elevation Marketing, we break down the three essentials for effective promo items: Quality, Utility, and Shelf Life. Plus, discover why some of the best promo items might be worth the investment! Watch the full video to get all of Adam’s expert tips!

Read on or watch the full video to get all of Adam’s expert tips!

Promotional items can be a powerful marketing tool for home care businesses, helping to increase brand awareness and build lasting relationships. But without a well-thought-out strategy, investing in promotional products can be a missed opportunity. Adam Corcoran from Elevation Marketing, with his extensive home care experience, highlights the essential considerations every home care business owner should keep in mind when choosing promo items.

1. Quality Matters: Make a Lasting Impression

Choosing high-quality promotional items is key. Adam points out that, all too often, people order the cheapest options, like generic pens, without considering the impression they leave behind. He shares the story of a memory care director who was particular about using a specific pen—the Pilot G2. Recognizing this, Adam had that pen branded for them. This attention to detail and commitment to quality resulted in a memorable and frequently used promotional item, strengthening the agency's presence with each use.

Takeaway: Investing a bit more in quality is worth it. When your promotional item is high quality, it becomes a favorite tool rather than just another item in a drawer.

2. Utility: Choose Items That Will Be Used and Appreciated

Utility, or practical usefulness, is another essential factor when selecting promotional products. Adam emphasizes that items should fit seamlessly into the recipient's daily life. For example, a case manager or social worker who frequently travels may appreciate a branded phone charger or insulated tumbler. Meanwhile, someone who works at a desk may value a premium notebook or pen.

Takeaway: Consider your audience’s lifestyle when choosing promotional items. Functional products have a higher chance of being used daily, giving your brand ongoing exposure.

3. Shelf Life: Think Long-Term Impact

Shelf life is about how long people will use or keep an item. Adam advises against consumables, like branded water bottles, which have limited use and are quickly discarded. Instead, investing in long-lasting items, like tumbler cups or padfolios, can offer prolonged visibility and value. Adam recalls gifting branded Yeti-style tumblers to top referral partners—years later, one doctor was still using his tumbler daily, creating consistent brand exposure over time.

Takeaway: Opt for durable items that won’t end up in the trash. Products with longevity will keep your brand in front of your audience for longer periods, enhancing brand recall.

Creative Promotional Items That Make a Difference

Adam’s experience in home care led him to some unique ideas specifically tailored to the industry. He shared a successful strategy using branded walker bags during social events at assisted living communities. These bags, used by residents to carry personal items, became "walking billboards" for his agency. This thoughtful touch resulted in direct referrals from family members who recognized the brand from the community.

Another popular item he recommends is a branded padfolio for social workers or case managers. These items are both professional and useful, ensuring they remain on desks for years, promoting your brand in a visible, daily setting.

Takeaway: Get creative and think about items unique to your field that can serve as practical tools and brand assets.

Final Thoughts

When it comes to promotional items for your home care business, remember that quality, utility, and shelf life are essential components to consider. A well-chosen promotional item can be more than a giveaway; it can become a tool that clients and partners associate with your brand.

For a personalized, strategic approach to promotional products, Adam recommends working closely with experts rather than just browsing catalogs. To connect with him, visit Elevation Marketing’s website. Investing in the right promotional items can provide an impressive ROI, so don’t hesitate to seek expert advice for your next marketing event!