Thanksgiving Home Care Marketing Tips: Boost Referrals This Holiday Season!

Thanksgiving is the perfect time to connect with clients and their families while boosting your home care business.

This video may be an old one, but I’m so excited to share it again because the tips are still as valuable as ever!

Learn how to use holiday-inspired marketing techniques to increase referrals and grow your client base. From festive campaigns to gratitude-based outreach, this video has everything you need to succeed.

Let’s revisit these timeless strategies together!

This post is an oldie but a goodie, and I’m so excited to share it with you again! As I reflect on this year, I can’t help but feel incredibly grateful. I’ve had amazing opportunities to meet inspiring people in the home care industry, bond with friends and family, and do meaningful outreach. One of the highlights has been speaking engagements where I’ve shared my passion, learnings, and tips to help others in this field thrive. Thanksgiving feels like the perfect time to revisit and share these timeless marketing strategies with you.

Let’s dive into how you can use Thanksgiving to build stronger relationships with referral sources, express gratitude, and grow your home care business. These strategies are simple, heartfelt, and, most importantly, effective.

Why Thanksgiving is Perfect for Home Care Marketing

Thanksgiving is a season of gratitude, making it an ideal time to reach out and reconnect with referral sources. The holidays give you a natural reason to express appreciation in a way that feels personal and thoughtful. One of the best ways to do this? Personalized video messages. This approach can make a lasting impression and help strengthen professional relationships.

How to Use Personalized Videos for Thanksgiving Marketing

1. Create Custom Video Messages
Record personalized videos thanking your referral sources for their support and wishing them a Happy Thanksgiving. These videos can be sent via text, email, or social media DMs.

• Why it works: Video messages are unexpected and heartfelt, making recipients feel genuinely appreciated. This personal touch sets you apart and keeps your business top-of-mind.

2. Leverage Tools Like Loom or Bonjoro
While recording on your phone is simple and effective, platforms like Loom and Bonjoro add professional features:

• Loom: Allows you to track whether your video has been watched and sends you notifications.
• Bonjoro: Enables branded videos with call-to-action buttons, making it ideal for professional outreach.

Pro Tip: Avoid using platforms like YouTube for personalized messages—it’s not designed for this purpose and can complicate your workflow.

Why Personalized Outreach Works

Engaging with referral sources through video messages helps strengthen relationships while increasing your visibility. Here’s why:

• Direct outreach through social media DMs or texts makes your gratitude feel more personal.
• Social media platforms prioritize showing your content to people you’ve recently interacted with, making it more likely your referral sources will see your posts in the future.

For example:

• Post a general Thanksgiving video to your social media, sharing gratitude and showcasing community involvement.
• Follow up with specific, personalized messages to key referral sources to make them feel valued.

Appreciating Your Caregivers

Thanksgiving is also an excellent time to acknowledge your caregivers. Use personalized video messages to thank them for their hard work and dedication. Tools like Bonjoro let you include calls to action, such as scheduling interviews or team check-ins, making it a win-win for engagement and operations.

Make an Impact This Thanksgiving

People aren’t used to receiving personalized video messages, especially during the holidays. This thoughtful gesture will help you stand out, foster deeper relationships, and ultimately generate more referrals. Whether you use your phone, Loom, or Bonjoro, the key is to keep your messages heartfelt and genuine.

A Personal Note of Gratitude

As I reflect on this year, I’m filled with gratitude for the incredible experiences I’ve had—whether connecting with amazing people in the home care industry or sharing my insights during speaking engagements. Thanksgiving is a time to celebrate these moments and show appreciation to the people who make a difference.

Thank you for being part of this journey, for watching these videos, and for trusting me to share strategies that help you grow your business. I hope your Thanksgiving is filled with joy, delicious food, and meaningful connections.

Thanksgiving Challenge

1. Choose 5 people to send personalized video messages.

2. Record the videos and send them out to them.

3. Watch the impact it creates.

Simple right? 

Do you accept the challenge?

I look forward to hearing how it works out for you!

Ready to take your marketing to the next level? Download my free eBook, Home Care Leads, and start generating more referrals today.