Should You Outsource Social Media?

Should you outsource social media? (This includes allowing your franchise to handle your social as well.) Let's dive in!

Here's the thing when it comes to when companies outsource their social media. What often happens is that when you outsource social media to a company - there's a huge likelihood that you're having similar posts as all their other clients.

Is this what you want? Do you wanna be like everyone else?

I've seen this time and time again where home care companies hire a social media company beucase they don't want to deal with it and then they wonder why they don't get any results from it.

These agencies post the same exact content and if that is the case then you are wasting money!

If you're posing the same content as someone else, do you think that's gonna get results? No, we wanna be different, right?

When it comes to your social media, we need to be different! We need to do things that are going to stand out as well as properly represent our brands and organizations. A company can't do that for you!

If you choose to outsource it, you're just going to have the same bland content, no personal, cookie cutter stock content that get's no results!

Not to mention, most of the companies are not focused on driving results or growing your following, it's just have stuff being posted. That is better than nothing, but in my opinion it is a big waste of money.

If you want actual results, then you need to put in the time and develop the skills in house. That doesn't mean you as the owner has to do it all, but it does mean you should be involved in the process. As the owner, you should want to be because this is your organization and you want it to represent you and your brand properly. 

"Your brand is what people say about you when you're not in the room." - Jeff Bezos.

So are they going to be saying the exact same thing that they're saying about other companies if you're posting the same thing. Imagine if a client or a caregiver was looking at multiple companies and saw the same content.

Do you think that would look good?

Do you think that would be impressive?

Is that what you want your representation to be in your online marketing effort?

Social media about community, real people, real engagement, real things going on with you and your team. We need to be in control of our social media because it is a fundamental piece of our entire or marketing strategy. It should be working cohesively with your email marketing, your direct referral marketing, events that you're hosting, collaborative events, referral sources, and anything else you are doing.

These are the skills that we need to acquire so that you can execute successful social media strategies intertwined with your other marketing efforts.

It is essential that you are responsible and you are in charge of your social media presence.

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