How To Get More Video Views

You post a video to social media and it goes through the news feed and then it's gone. That is a waste of time and resources! Hear how you can better leverage your content to work for weeks, months, and years to come.. 

Creating videos for your home care agency is a fantastic way to engage with your audience and showcase your expertise. However, it can be disheartening when your videos don't receive the views you were hoping for. The good news is that there are several strategies you can implement right away to increase your video views and maximize their impact.

Tips To Get More Video Views

In this blog post, we'll explore some practical tips and techniques that home care providers can use to get more views on their videos.

1. Leverage Your Website: Take advantage of your website as a platform to host your videos. By embedding YouTube videos on your website, you not only provide valuable content to your visitors but also improve your search engine optimization (SEO). Create dedicated pages for specific topics, such as dementia care, and feature relevant videos on those pages. This approach ensures that your videos are easily accessible to your audience and increases their visibility.

2. Optimize Your YouTube Page: Make the most of the video feature on your YouTube channel. Set a featured video, such as your about the video, to appear prominently when visitors land on your channel. This helps you grab their attention and encourages them to watch more videos. Consider optimizing your YouTube page overall to enhance its appearance and increase viewership.

   

3. Utilize QR Codes: Incorporate QR codes into your marketing materials to promote your YouTube videos. Attach QR codes to business cards, brochures, or any printed materials you distribute. Encourage people to scan the codes and visit your YouTube channel, thus driving more traffic to your videos. QR codes provide a convenient and engaging way for potential clients, caregivers, and referral sources to access your video content.

4. Incorporate Videos in Email Signatures: Enhance your email signature by including links to your YouTube videos. This simple addition can significantly increase video views. Customize your email signature with video recommendations, such as testimonials or educational videos on specific topics. This approach enables you to leverage your email communication to direct people to your video content effectively.

5. Utilize Videos in Prospect and Caregiver Nurturing: When engaging with prospects, offer them relevant videos to watch. For instance, provide a video on questions to ask a home care agency, or share a playlist on dementia care for families seeking guidance. By offering valuable video resources, you position yourself as a knowledgeable authority, and your videos become powerful tools to build trust and engagement.

6. Share Videos with Referral Sources: When connecting with referral sources, use videos to introduce yourself and your agency. Instead of relying solely on verbal communication, provide a quick video that highlights your story and expertise. This allows referral sources to gain deeper insights into your services and promotes stronger connections. Regularly sharing videos with referral sources can help strengthen your relationship and keep your agency top-of-mind.

7. Post Organically on Social Media: While posting your videos on social media is essential, it's crucial to optimize your approach. Instead of sharing YouTube links directly on Facebook, upload your videos natively to the platform. Facebook tends to prioritize native videos over external links, resulting in better visibility and engagement. Additionally, share your videos on LinkedIn, which has a professional and engaged audience. Encourage your team to share videos on their personal profiles to widen your reach further.

Increasing video views is a valuable goal for any home care provider looking to boost their online presence and engage with their target audience. By leveraging your website, optimizing your YouTube channel, utilizing QR codes, incorporating videos in email signatures, nurturing prospects and caregivers with video content, sharing videos with referral sources, and posting organically on social media, you can effectively drive more traffic to your videos and maximize their impact.

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