How To Expand Your Reach On LinkedIn

Want to increase your reach on LinkedIn without feeling salesy?

Here's exactly how to do it... In this video, I break down three proven strategies to help you grow your visibility and build meaningful connections on LinkedIn.

Whether you're just getting started or looking to take your presence to the next level, these tips will help you show up authentically and get in front of the right people.

From expanding your network in a smart, strategic way, to getting more personal and showcasing who you are, to collaborating with others to boost your credibility—this is your LinkedIn growth game plan.

If you're serious about building your brand online and want to turn connections into actual opportunities, let’s talk.

Watch this video and let’s map out your next move.

LinkedIn has become one of the most powerful platforms for building professional relationships, growing your personal brand, and opening doors to new opportunities. But if you’re like most people, you’re probably wondering...

“How do I actually stand out without coming across as pushy or inauthentic?”

Let’s break down three simple, strategic ways to grow your reach on LinkedIn that feel natural, real, and effective.

1. Expand Your Connections—Start With Who You Know

This is the easiest and most overlooked strategy. If you’re not active on LinkedIn or just getting started, your first step is to connect with people you already know. And I mean everyone—not just business contacts or folks in your industry.

Think old friends from high school, college classmates, neighbors, people in your community… because you never know who they’re connected to. That neighbor down the street might just be connected to a decision-maker you’ve been trying to reach for months.

Pro Tip:
Check out the company page of a referral source you want to target. See who works there and who you know in common. Those mutual connections can create instant credibility and open the door to a warm introduction.

2. Get Personal—Authenticity Wins Every Time

LinkedIn isn’t just a digital resume. It’s a place to connect. And connection happens when people see you—not just your business card.

You don’t have to share your life story, but you do need to show that there’s a real human behind the profile. Share milestones, goals you’re working toward, personal wins, even challenges you’ve overcome.

One of my favorite quotes is:

“You don’t have to post pictures of your kids... but people should know you have them.”

That’s the difference between oversharing and being real.

When you’re willing to open up a little, people feel more connected to you—and that leads to more engagement, more trust, and ultimately, more opportunities.

3. Collaborate to Expand Your Audience

Collaboration is one of the fastest ways to grow on LinkedIn—and most people aren’t doing it enough.

When you tag a partner or colleague in a post, you instantly tap into their audience. It’s not about name-dropping—it’s about showcasing real partnerships and lifting others up.

When people see you collaborating with other respected professionals, they take notice. It builds your credibility and positions you as someone worth knowing.

Not sure where to start?
Share a photo, a project you're working on, or even a simple shoutout. Tag the person. Let others know you're in good company.

And if you're worried about leaving someone out—don't be. Sometimes, not tagging a partner might spark a new conversation that reignites the relationship.

Final Thoughts

If you want to grow your presence on LinkedIn, it’s not about being perfect or polished. It’s about being intentional, strategic, and—above all—authentic.

Here’s your game plan:

• Connect with people you already know

• Share more of who you are

• Collaborate and lift others up

You don’t need thousands of followers. You need the right people paying attention.

Ready to Grow Your Presence?

If you’re ready to build a stronger online brand and turn connections into conversations, I’d love to help.
👉 Schedule a free strategy call here.

Let’s grow your influence—authentically.