Should You Start A Home Care Podcast?

Are people constantly urging you to start a podcast for your home care business? The idea might sound appealing, but before you dive in, let's discuss whether it's the right choice for you.

I'm Nick Bonitatibus, the owner and founder of Digital Champions. Today, I want to shed light on the podcast phenomenon and why, in my opinion, not every home care business should jump on the podcasting bandwagon.

Podcasts are fantastic for consultants or coaches targeting business owners eager to learn and willing to invest time in longer episodes. However, for the home care industry, where attention spans may be shorter, and topics like dementia might not captivate audiences for extended periods, a podcast might not be the most effective approach.

The common pitfall of home care podcasts is the tendency to include irrelevant chatter and non-helpful information. In today's fast-paced world, people seek solutions to their problems, and they want valuable, concise information.

So, what's the alternative? I recommend creating a YouTube video series – a more focused, strategic approach that leverages the power of SEO.

YouTube, being the second-largest search engine globally and owned by Google, offers a unique advantage. By addressing specific questions in 5 to 10-minute videos, or even shorter, you can target key search terms related to home care. This not only boosts your SEO but also caters to the preferences of an audience more inclined towards watching than just listening.

I often see clients gaining more traction from their existing networks and referral partners by promoting a YouTube channel. Compared to a podcast, the shorter, specific content format of a video series tends to be more shareable and digestible.

Jonathan's success story perfectly illustrates this approach. By having assisted living facilities answer different questions in short videos, he created valuable, shareable assets for his referral partners. These videos can be repurposed into shorter clips for platforms like TikTok and Instagram reels.

The strategic use of YouTube videos becomes a powerful asset, akin to hiring an employee whose work continues to yield results over time. The key here is to position yourself as the expert in solo episodes, focusing on topics you are comfortable with and truly understand.

The benefits extend beyond just gaining new audiences; it's about showcasing your expertise and creating content that serves as a valuable resource for your market.

While podcasts can still be effective, a video series focused on SEO-specific questions provides a more strategic and impactful way to engage your audience. These videos become valuable assets for your marketing efforts, allowing you to share targeted content with prospective clients and referral partners.

In conclusion, my recommendation for home care businesses is to opt for a video series over a podcast. The combination of YouTube's SEO benefits, focused content, and strategic repurposing makes it a more impactful approach in today's digital landscape.

Make the strategic choice for your home care business – embrace the power of video series and watch your impact grow.